Mike Sneesby, a seasoned executive in the broadcasting industry, has been appointed as the new CEO of MBC Group, a leading broadcaster and streaming service in the Middle East. This decision follows the resignation of Sam Barnett, who has been a pivotal figure in MBC’s rise to prominence over the past two decades. Sneesby, formerly the CEO of Australia’s Nine Entertainment, is set to steer the company into its next phase of growth and innovation.
Transition of Leadership at MBC Group
The leadership change at MBC Group took place on 8 April 2025. The company, headquartered in Dubai, has been a dominant force in the region’s media landscape, known for its wide array of entertainment offerings. Sam Barnett, who has been at the helm for over 20 years, announced his resignation, paving the way for Sneesby’s appointment. Barnett’s tenure was marked by significant expansion and the establishment of MBC as a household name across the Middle East.
Mike Sneesby’s Vision for MBC
Mike Sneesby brings a wealth of experience from his time at Nine Entertainment, where he was instrumental in modernising the company’s digital strategy. Sneesby is expected to enhance MBC’s digital presence and content offerings, aiming to capitalise on the growing demand for streaming services in the Middle East. “I’m excited to join MBC Group and work with a talented team to continue delivering exceptional content,” Sneesby stated in a press release.
Sam Barnett’s Legacy
Sam Barnett’s departure marks the end of an era for MBC Group. Under his leadership, the broadcaster expanded its footprint across the Arab world, launching multiple channels and platforms. Barnett’s strategic vision was vital in transforming MBC into a multimedia powerhouse. Industry experts commend Barnett for his contributions, noting his ability to adapt to the rapidly changing media environment. “Sam’s leadership brought MBC to the forefront of the industry, setting a benchmark for others to follow,” commented a media analyst.
Industry Reactions and Expectations
The appointment of Mike Sneesby has been met with optimism from industry insiders. Sneesby’s track record at Nine Entertainment, where he successfully navigated the challenges of digital transformation, is seen as a valuable asset for MBC. Analysts predict that Sneesby will focus on expanding MBC’s streaming services, leveraging his expertise to enhance user experience and content delivery. “Sneesby’s appointment signals a new era for MBC, one that will likely prioritise digital innovation,” said a broadcasting expert.
The Future of MBC Group
Looking ahead, MBC Group is poised to continue its growth trajectory under Sneesby’s leadership. The broadcaster’s strategic focus on digital expansion aligns with global media trends, where streaming services are increasingly dominating viewership. MBC’s robust content library and regional influence position it well for future success. Sneesby’s leadership is expected to drive innovation, ensuring MBC remains competitive in the evolving media landscape.
As MBC Group transitions to new leadership, the industry watches with anticipation. Sneesby’s experience and vision are seen as key to sustaining MBC’s legacy while propelling it into a new era of digital excellence. With a strong foundation laid by Sam Barnett, MBC is well-equipped to navigate the challenges and opportunities of the future media environment.