The Best Reviews And The Best Information

A review of online reviews

Yelp, TripAdvisor, Amazon, IMDB – we use online, user-generated reviews to influence the decisions we make and the products we buy. But, are online reviews actually helpful? Lou explains the biases in play, and how online ratings deceive us. Plus, can you be sued successfully for leaving a bad online review?

SOURCES & FURTHER READING

Fernbach’s study
https://www.colorado.edu/business/sites/default/files/attached-files/jcr_2016_de_langhe_fernbach_lichtenstein_0.pdf

King on “Word of Mouth” communications
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2187040

More on Palmer vs. Kleargear
https://www.citizen.org/our-work/litigation/cases/palmer-v-kleargearcom

Consumer Review Fairness Act
https://www.congress.gov/bill/114th-congress/house-bill/5111

Goldman on CRFA
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2922242

DoctoredReviews
Home

Reviews, Reputation, and Revenue: The Case of Yelp.com
https://www.hbs.edu/faculty/Publication%20Files/12-016_a7e4a5a2-03f9-490d-b093-8f951238dba2.pdf

CREDITS
Writer: Louis Foglia
Editor: m.cho
Researcher: Dushyant Naresh
Supervising Producer: Allison Brown

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