Yelp, TripAdvisor, Amazon, IMDB – we use online, user-generated reviews to influence the decisions we make and the products we buy. But, are online reviews actually helpful? Lou explains the biases in play, and how online ratings deceive us. Plus, can you be sued successfully for leaving a bad online review?
SOURCES & FURTHER READING
King on “Word of Mouth” communications
More on Palmer vs. Kleargear
Consumer Review Fairness Act
Goldman on CRFA
Reviews, Reputation, and Revenue: The Case of Yelp.com
Writer: Louis Foglia
Researcher: Dushyant Naresh
Supervising Producer: Allison Brown
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If you’re an online shopper, you know a review can tip the scales. Ellen took a look at some questionable reviews that will leave you puzzled.
Yeah… these are real.
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